Adobe Fonts also offers a web font license with unlimited web views. On that model the base price for $20,000 fonts could be said to be $600,000. Indeed, a more typical price is $30 per font for a desktop license. But many of the fonts in Adobe Fonts could never be purchased at $1.
But, some of the fonts in Adobe Fonts are available for free (eg Google Fonts). So on the $1 per font model, that would be $20,000. Adobe Fonts (subscription) offers "over 20,000 fonts" - more than 8 times as many. So that's as little as $1.08 per font, let's call it $1 per font. A CD-based collection of 2,400 OTF fonts, $9000 for a normal license for 20 computers, but with a special at a mere $2600. until recently you could buy a license for Adobe Font Folio. But here is some data which informed the "maybe $50,000" that I posted. That having been said, it is better than rasterizing text and at the larger point sizes typically found in logos, the degradation from outlining will be minimized.Ĭlearly nothing I say will make you feel that Adobe are a model of generosity, and nor should it they want to maximize profit. PS: I rarely endorse any “text outlining” since it generally degrades text rendering quality. However, Office supports import of SVG very well and as such, SVG with outlined fonts is you solution for Word! Although on MacOS, Office can import PDF-based content, such support is not particularly good and is non-existent if you bring the Office document to a Windows system (all you end up with there for such imported PDF is a low resolution raster representation of the PDF content). For Microsoft Word (or Excel or PowerPoint), convert the text to outlines in Illustrator (generally a bad idea, but necessary here) and save the logo as an SVG file. For Pages and InDesign, for example, you would save the Illustrator-based logo as a PDF file with the font embedded and import/place the PDF file into the Pages or InDesign document.
You create them in an illustration program such as Adobe Illustrator and then place a version of same in Pages or Word or InDesign or whatever! You should not be recreating a logo every time you need to use it in those layout and word processing programs.Īssume you are going to create a logo in Illustrator and then use it elsewhere. To be more specific, logos should be stand-alone.
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